Enter your site's monthly net profit, traffic, age and niche. This calculator applies the standard content-site valuation method — a multiple of monthly profit, adjusted for trend, age, niche and traffic quality — and shows your estimated sale-price range with the exact multiple used.
| Valuation breakdown | Multiple |
|---|
Content sites are usually valued as a multiple of their average monthly net profit — not revenue, not traffic. The profit figure is what buyers actually pay for, so the multiple is applied to it directly.
| Step | What happens |
|---|---|
| 1 · Average the profit | Take the site's net profit (revenue minus hosting, content, tools, ad costs, fees and any contractor spend) averaged over the last 6–12 months. Averaging smooths out seasonal spikes — buyers discount a site whose whole year is one good December. |
| 2 · Start from the base | The commonly quoted base for content sites sits in the 30–45× monthly profit band. This calculator starts at 36×, the middle of that band, and lets you adjust it. |
| 3 · Adjust for what buyers reward | Trend (growing adds, declining subtracts), age (older, proven sites command more), niche (high-RPM niches like finance and B2B earn a premium), and traffic scale (larger, diversified traffic is worth more per profit dollar). The adjustments are shown line by line in the breakdown above. |
| 4 · Read the range, not a number | No honest model lands on a single figure. The low–high range reflects how two real buyers could see the same site differently — one pricing in the risk, one betting on the upside. |
This is a rough estimate based on common marketplace multiples — an actual sale price depends on due diligence: verified revenue, traffic sources, revenue diversity, transfer risk, and what a particular buyer is willing to pay.
The same profit can sell for very different prices. These are the levers buyers care about most.
A site growing month over month sells for a higher multiple than a flat one with identical profit — buyers pay for the trajectory, not just the snapshot. A declining site gets discounted hard, because the buyer inherits the problem. This is the largest single adjustment in the calculator.
Finance, legal and B2B sites command premium multiples because their ad inventory and affiliate commissions are worth more per visitor, and strategic buyers compete for them. Entertainment and news sites trade at a discount — the traffic is fickle and monetises poorly. Pick the niche honestly; pretending a celebrity-news site is "tech" won't survive due diligence.
A site under a year old hasn't lived through an algorithm update, a seasonal cycle, or a quiet quarter. Buyers price that risk in. Sites with 3+ years of history — especially ones that recovered from a setback — earn a premium for durability.
Thin traffic (under ~10k monthly visitors) signals a fragile business: lose one ranking and the profit halves. Larger, diversified traffic — spread across pages and ideally across sources — is worth more per profit dollar. Also, revenue concentrated in one affiliate programme or one traffic source is a discount, not a premium.
Net profit means after all costs: hosting, content writers, tools, ad spend, transaction fees. Sites with owner-labour doing everything look profitable until a buyer has to pay someone to do that work. If you wouldn't sell for the calculator's number, the gap is usually hidden labour or one-off income you averaged in.
Content sites most often trade at 30–45× average monthly net profit — roughly 2.5–3.75× annual profit. Strong niches (finance, B2B) with growing traffic can reach the top of that range or above; declining sites or very young ones can sell below it. This calculator starts at 36× and adjusts from there so you can see exactly where your number comes from.
Profit — always. Revenue multiples are meaningless because two sites with the same revenue can have wildly different costs: one might run on a $20 hosting plan, the other might spend thousands on content and ads. Buyers pay for the profit they keep, so the standard method multiplies average monthly net profit. If you only know revenue, enter your net margin and the calculator will derive the profit for you.
No — profit is the driver, but traffic quality moves the multiple. High traffic with thin profit (poor monetisation) is worth less than modest traffic with strong profit, because a buyer can't pay their multiple off traffic alone. What traffic does is de-risk the profit: large, diversified, growing traffic earns a higher multiple on the same profit.
Because the buyer is purchasing a future, not a past. A decline raises the chance that the profit continues to fall after the sale, so buyers apply a lower multiple to protect themselves. If the decline has a clear, fixable cause (a site migration, a paused content schedule), fixing it before selling usually returns more than the fix costs.
It's a starting point, not an appraisal. This is a rough estimate based on common marketplace multiples — an actual sale price depends on due diligence: verified earnings, traffic sources, revenue diversity, the cost of transfer, and the specific buyer's appetite. Use it to sanity-check an asking price or decide whether to sell, grow, or hold — not as the final word in a negotiation.
This website worth calculator answers the question every site owner eventually asks: how much is my website worth if I sold it today? Enter your average monthly net profit — or derive it from revenue and margin — along with your monthly visitors, site age, revenue trend and niche, and the calculator applies the standard content-site valuation method: a multiple of monthly net profit, adjusted up or down by the factors buyers actually pay for. The result is an estimated value range with the exact multiple shown, so you can see precisely how each factor moves your number. Everything updates live as you type, and you can adjust the base multiple and the width of the range to match the market you're selling into.
The breakdown matters as much as the headline number. Profit is the engine — two sites with identical traffic can be worth very different amounts if one monetises well and the other doesn't — but trend, age, niche and traffic quality decide the multiple that profit is multiplied by. A growing finance site and a declining entertainment site with the same profit will not sell for the same price, and the line-by-line breakdown shows you why. If your numbers rely on one traffic source or one affiliate programme, treat the estimate as the optimistic end of the range.
Use it to sanity-check an asking price before listing a site, to decide between selling now and growing for another year, or to set a reserve price you won't go below. Re-run it whenever something material changes — a recovered traffic dip, a new revenue stream, a niche shift — because the multiple moves with the story. For related planning, the salary-to-hourly calculator helps you price the owner-labour you're putting into the site, and the meta description generator can help lift the click-through rates that feed your traffic. Browse all free tools for the full collection.
Enter your average monthly net profit (or revenue and margin), monthly visitors, site age, revenue trend and niche. The calculator starts from a base multiple of 36× monthly profit — the middle of the commonly quoted 30–45× band — adjusts it for your trend, age, niche and traffic scale, and multiplies your profit by the resulting low–high multiple range to give an estimated value range. The breakdown shows every adjustment line by line.
Content sites most often trade at 30–45× average monthly net profit (about 2.5–3.75× annual profit). Start from 36× and move up for growth, premium niches, older sites and strong traffic; move down for declining revenue, young sites and low-monetisation niches. If you're unsure, the calculator's defaults encode these adjustments for you — change the base multiple under "Adjust the valuation settings" if your market suggests otherwise.
No — profit drives the price, because the multiple is applied to net profit, not to visitors. Traffic quality moves the multiple: large, diversified, growing traffic earns a higher multiple on the same profit, while thin or single-source traffic discounts it. High traffic with weak monetisation is worth less than modest traffic with strong profit.
Buyers pay for the future, not the past: a declining trend raises the odds that profit keeps falling after the sale, so buyers protect themselves with a lower multiple. If the decline has a clear, fixable cause — a migration, a paused content schedule — fixing it before selling usually returns far more than the fix costs.
